Modelshop - Next Best Action

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Next Best Action

James Marsh
September 9th 2019

If you’re able to understand your customers’ buying behaviors, you can sell them more products and services.

One way to accomplish this is to predict which products your customers are interested in, at the exact time they’re thinking about a solution.

This is where recommender systems can help. A recommender system analyzes data to predict a user’s preference.

Historically, companies needed to hire data scientists and software engineers to build a recommender system. Now, with new SaaS solutions, business leaders can use data analytics platforms and open APIs to integrate their analysis to their decisions, in real-time.

Watch the video below on how companies are building their own recommender systems to better target customers, without data scientists or writing code:

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