How Applied Analytics Can Give You a Competitive Edge
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Some companies are built for real-time: Amazon, Marcus by Goldman Sachs, Rocket Mortgage, and Dominos (to name a few). These companies are successful because of their innovative software and analytics. This technology has changed how they serve customers and manage their operations.
The next era of technology innovation is here! Applied analytics is the application of analytics to real-time action. It’s for teams that interactively analyze historical data to project future outcomes that want to streamline manual and repetitive tasks.
Business decisions are made in a variety of tools such as ERPs, databases, CRM software, Scenario Managers, Reconciliation software, etc.
However, your analytic tools are often separate from your enterprise systems. They're often located in spreadsheets, business intelligence tools, or custom code.
When you connect your analytics to where decisions are made, you can speed up the time to when revenue-driving decisions are made.